Table 2

Social franchising versus Commercial franchising

Social franchising

Commercial franchising


Key players

• Franchisor

• Franchisee

• Donor (pays initial capital)

• Franchisor

• Franchisee


Goal

• Sustainability of franchisor and franchisee

• Profitability of franchisee

• Maximize public health

• Profit for franchisor, franchisee and shareholders


Demand for product/service

• Yes

• Yes


Sector

• Non-profit

• For-profit


Product

• Social services, focus on health

• Consumer goods and services e.g. McDonald


Mass Marketing

• Recognition of brand name

• Dissemination of information about access to services

• Recognition of brand name


Payment

• Subsidies

• Market prices


Qureshi BMC International Health and Human Rights 2010 10:26   doi:10.1186/1472-698X-10-26

Open Data