Table 2 |
|
| Major categories and sub-categories identified in transcribed interviews | |
| Major category | Sub-categories |
| 1. Drivers of the recommendation of CMs | Health benefit |
| Condition-based recommendation | |
| Evidence for efficacy | |
| Customer demand | |
| Companion selling and pharmacy protocols | |
| Profile of company sponsoring product | |
| Cost | |
| Ethical responsibility | |
| Holistic care | |
| Demographics | |
| Profitability | |
| 2. Barriers to the recommendation of CMs | Safety concerns |
| Lack of knowledge about safety and efficacy | |
| Lack of evidence | |
| Lack of clear patient benefit | |
| Fad products | |
| Time constraints | |
| 3. Attitude to CMs | Role for CMs in pharmacy |
| Responsibility to provide information about CMs | |
| 4. Education and resources | University training |
| Work experience | |
| Self-awareness of knowledge level | |
| Information sources | |
| Information needs | |
| 5. Personal and family use of CMs | Personal use |
| Use by family members | |
| 6. Relationship with other healthcare professionals | Medical practitioners |
| Naturopaths | |
Thematic analysis of transcripts involved a process of coding and clustering of codes into categories with continuous comparisons and re-assessment to ensure validity.
Culverhouse and Wohlmuth BMC Complementary and Alternative Medicine 2012 12:183 doi:10.1186/1472-6882-12-183
