Table 2

Major categories and sub-categories identified in transcribed interviews
Major category Sub-categories
1. Drivers of the recommendation of CMs Health benefit
Condition-based recommendation
Evidence for efficacy
Customer demand
Companion selling and pharmacy protocols
Profile of company sponsoring product
Cost
Ethical responsibility
Holistic care
Demographics
Profitability
2. Barriers to the recommendation of CMs Safety concerns
Lack of knowledge about safety and efficacy
Lack of evidence
Lack of clear patient benefit
Fad products
Time constraints
3. Attitude to CMs Role for CMs in pharmacy
Responsibility to provide information about CMs
4. Education and resources University training
Work experience
Self-awareness of knowledge level
Information sources
Information needs
5. Personal and family use of CMs Personal use
Use by family members
6. Relationship with other healthcare professionals Medical practitioners
Naturopaths

Thematic analysis of transcripts involved a process of coding and clustering of codes into categories with continuous comparisons and re-assessment to ensure validity.

Culverhouse and Wohlmuth

Culverhouse and Wohlmuth BMC Complementary and Alternative Medicine 2012 12:183   doi:10.1186/1472-6882-12-183

Open Data