Figure 3.

Modelling patient preferences: Marginal WTP values (£). Note: This Figure reports on mean values only, whilst the complete output from the logistic regression model, marginal WTP calculations (mean and standard deviation values), and their comparison between subgroups is presented in Tables 3 (whole sample) and 4 (subgroups with experience and with no experience of BCC symptoms and treatment). For ‘CHANCE’, ‘MODERATE SIDE EFFECTS’ and ‘NORMAL APPEARANCE’ differences in marginal WTP between subgroups (with experience vs. with no experience of BCC symptoms and treatment) are significant at the 95% level.