Table 2

Poisson regression results for program exposure indicators, by gender

Females
 Males


Total
 Radio programs
 TV programs
 Total (radio and TV)
 Radio programs
 TV programs
 "Maximum" sources
Age
 0.002*
 0.006***
 -0.005**
 0.005***
 0.008***
 -0.004
 -0.008***
Residence (ref: rural)






     Capital
 0.881***
 0.593***
 1.736***
 0.510***
 0.212***
 1.242***
 0.377***
     Other urban
 0.637***
 0.457***
 1.364***
 0.346***
 0.130**
 0.987***
 0.129*
Education (ref: no formal education)






     Primary
 0.835***
 0.812***
 0.982***
 0.578***
 0.570***
 0.735**
 0.465***
     Secondary and higher
 1.329***
 1.224***
 1.666***
 0.980***
 0.863***
 1.459***
 0.807***
Number of partners in past 12 months
 0.018
 0.030
 -0.008
 0.019
 0.019
 0.029
 0.031*
Perceived AIDS risk (ref: None)






     Small
 -0.038
 -0.070*
 0.019
 0.033
 -0.026
 0.174*
 0.078
     Moderate
 -0.071**
 -0.094**
 -0.020
 -0.108*
 -0.090
 -0.155
 -0.005
     High + Has AIDS
 0.174***
 0.207***
 0.100*
 0.094**
 0.118**
 0.031
 0.034
Own Radio
 0.481***
 0.650***
 -0.009
 0.387***
 0.473***
 0.145*
 0.160***
Owns TV
 0.449***
 0.103**
 1.225***
 0.278***
 -0.007
 0.829***
 0.181**
Constant
 -1.254***
 -1.504***
 -3.143***
 -0.416***
 -0.666***
 -2.249***
 -0.328*
Pseudo-R2
 26.6%***
 15.7%***
 40.9%***
 16.7%***
 7.4%***
 31.4%***
 6.2%***
N
 6,782
 6,782
 6,782
 1,928
 1,928
 1,928
 1,928

Significance: *: p < 0.050; **: p < 0.010; ***: p < 0.001

Van Rossem and Meekers BMC Public Health 2007 7:352   doi:10.1186/1471-2458-7-352