Table 3

Percentage of survey respondents reporting outcomes pre- and post-campaign in experimental and comparison regions.

Outcome

Experimental %

Comparison %

p value*

OR (CI)*

Pre

Post

Pre

Post


Correct recognition – depression

50.6

59.3

46.6

58.2

0.981

.99 (.71–1.39)

Correct recognition – psychosis

24.7

34.7

25.8

32.5

Correct help identified – depression

55.8

48.6

49.3

46.9

0.906

.98 (.71–1.36)

Correct help identified – psychosis

62.0

61.6

63.4

57.1

Helpfulness rating of professionals

GP Helpful – depression

81.0

73.9

79.1

77.1

0.688

1.08 (.75–1.55)

GP Helpful – psychosis

69.8

68.8

69.9

66.9

Psychiatrist Helpful – depression

71.3

75.0

76.4

74.0

0.387

.84 (.56–1.25)

Psychiatrist Helpful – psychosis

85.8

85.6

81.7

82.1

Social Worker Helpful – depression

75.5

74.6

79.7

80.7

0.230

.79 (.54–1.16)

Social Worker Helpful – psychosis

77.3

77.8

76.4

76.0

Psychologist Helpful – depression

69.7

73.2

72.6

71.6

0.288

.82 (.56–1.19)

Psychologist Helpful – psychosis

77.3

78.1

80.7

78.6

Helpfulness rating of medications

Antidepressants Helpful – depression

43.5

47.9

42.2

50.3

0.513

1.17 (.74–1.85)

Antipsychotics Helpful – psychosis

41.7

46.6

37.6

39.3

0.589

.88 (.56–1.39)

Correct prognosis – depression

31.6

33.2

30.7

37.3

0.542

.90 (.64–1.26)

Correct prognosis – psychosis

30.5

36.3

34.3

30.8

Perceived likelihood of discrimination – depression

57.7

50.4

55.7

55.5

0.134

1.29 (.92–1.81)

Perceived likelihood of discrimination – psychosis

75.3

70.6

67.3

67.5

Perceived suicide risk – depression

14.2

20.4

23.6

17.8

0.005

.57 (.38–.84)

Perceived suicide risk – psychosis

23.1

23.4

32.4

25.0

Family or friends experienced illness – depression

43.5

51.1

47.0

52.1

0.921

.98 (.71–1.36)

Family or friends experienced illness – psychosis

34.6

38.1

32.4

37.7

Family or friends received help – depression

32.3

39.3

34.5

39.4

0.970

.99 (.71–1.40)

Family or friends received help – psychosis

28.1

30.6

27.1

31.5

Barriers to help

Perceived negatively by treating person – depression

15.2

21.4

21.6

18.5

0.108

.72 (.48–1.07)

Perceived negatively by treating person – psychosis

22.4

20.3

23.9

20.5

What others might think of you – depression

14.2

8.9

8.8

13.0

0.013

1.86 (1.13–3.06)

What others might think of you – psychosis

12.9

14.4

9.8

14.9

Thinking that nothing can help – depression

6.5

3.2

3.4

3.1

0.04

2.33 (1.03–5.23)

Thinking that nothing can help – psychosis

5.1

3.4

3.6

5.8

Concern about likely treatment – depression

2.3

3.6

2.7

2.4

0.308

.62 (.25–1.55)

Concern about likely treatment – psychosis

3.7

4.1

3.9

2.9

Concern about likely diagnosis – depression

5.5

3.9

4.7

1.7

0.119

.53 (.24–1.18)

Concern about likely diagnosis – psychosis

3.4

5.3

5.9

4.2

Media exposure

26.1

43.2

31.4

35.3

0.001

.55 (.39–.78)

Self-identified depression

26.0

34.0

30.4

30.3

0.029

.67 (.47–.96)

First sought help in previous year

3.8

5.7

6.3

4.2

0.022

.41 (.19–.88)

Correct prevalence estimate

20.0

24.7

29.1

22.8

0.002

.55 (.37–.80)


*Region-by-time interaction effects

Wright et al. BMC Public Health 2006 6:215   doi:10.1186/1471-2458-6-215

Open Data