Table 1

Compass campaign modules

Module

Stage

Resources and rationale


Major media

Pre-contemplation and contemplation*

Awareness and interest

Cinema, radio, local newspaper, & youth magazine advertisements and newspaper editorials

Provided high exposure and increased sense of authority to key messages

Local media

Pre-contemplation and contemplation*

Awareness and interest

Posters, brochures, postcards

Passive application – Displayed in a wide range of local environments – health, welfare, youth, education, & recreation settings, local community events. Targeted environments where people were likely to be thinking about their own health and well-being or their connection to family and friends.

Active application – Used in classroom, counselling or as a school newsletter supplement. Used as a reference to facilitate discussion or specifically referred to as useful reference material.

Website

Preparation*

Trial

Getontop Website

Provided more detailed information about disorders. Help seeker tips and search engine for local sources of help.

GetOnTop Mental Health Info Line

Preparation*

Trial

Mental health advisors available Mon-Fri 10.30 am – 8.00 pm

Provided personalized information about disorders and help-seeker coaching.

Call Centre able to respond to all calls with basic information 24/7 or arrange advisor call back

Information booklet was mailed or emailed on request.

Designed to mirror the detailed info available on website

Video & facilitators manual

Pre-contemplation & contemplation*

Awareness & interest

Video scenarios depicting early signs of illness and strategies for help seeking to trigger discussion in the classroom or info sessions

Facilitator manuals included suggestions for discussion topics, fact sheets and work sheets to be used along with the video

Navigator Program

Addresses all stages*

Training workshops for lay professionals, based on Mental Health First Aid Training [54] concepts, focused on knowledge and skill development in how to assist socio-economically disadvantaged and marginalised young people with early recognition and help seeking.

Service provider strategies

Action*

Behaviour adoption

Newsletters, visits and presentations

Targeted specialist and generic mental health service providers and gatekeeper services as they are a key to reaching young people and those close to them. They need to be kept informed as key stakeholders in help seeking. Strategies focused on facilitating consultation, building strong links, and updating on resources and project progress.


*Stage of Change [40].

Stage of adoption [34].

Wright et al. BMC Public Health 2006 6:215   doi:10.1186/1471-2458-6-215

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