Table 6

Descriptive statistics of the audience segments
SEGMENTS Pre-campaign survey (n= 808) Post-campaign survey (n= 710)
n % n %
Wheezers 119 15.0 96 13.8
Breathers 48 6.0 34 4.9
Strugglers 268 33.7 233 33.5
Bloomers 360 45.3 333 47.8
Missing 13 0 14 0

Evers et al.

Evers et al. BMC Public Health 2013 13:759   doi:10.1186/1471-2458-13-759

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