Table 4

Episodes and duration of unhealthy food and beverage marketing during State of Origin games
2012Match Episodes and duration (min) On field Off field Broadcast & commercial lead ins Commentary Commercial break advertising Pop up advertisements Total
Game 1 Etihad Stadium, Melbourne Episode (%)* 5 (31%) 0 (0%) 0 (0%) 0 (0%) 10 (63%) 1 (6%) 16
Duration (%) 0.1 (3%) 0 (0%) 0 (0%) 0 (0%) 3.3 (91%) 0.22 (6%) 3.62
Game 2 ANZ Stadium, Sydney Episode (%) 16 (64%) 5 (20%) 0 (0%) 0 (0%) 2 (8%) 2 (8%) 25
Duration (%) 0.67 (31%) 0.18 (8%) 0 (0%) 0 (0%) 1 (47%) 0.3 (14%) 2.15
Game 3 Suncorp Stadium, Brisbane Episode (%) 4 (40%) 0 (0%) 0 (0%) 0 (0%) 5 (50%) 1 (10%) 10
Duration (%) 0.25 (10%) 0 (0%) 0 (0%) 0 (0%) 2.02 (83%) 0.17 (7%) 2.44
Total Episodes 25 (49%) 5 (10%) 0 (0%) 0 (0%) 17 (33%) 4 (8%) 51
Total Duration 1.02 (12%) 0.18 (2%) 0 (0%) 0 (0%) 6.32 (77%) 0.69 (8%) 8.21

* Percentages are to the nearest whole number.

Lindsay et al.

Lindsay et al. BMC Public Health 2013 13:719   doi:10.1186/1471-2458-13-719

Open Data