Table 3

Episodes and duration of gambling marketing during State of Origin games
2012 Game Episodes and duration (min) On field Off field Broadcast & commercial lead ins Commentary Commercial break advertising Pop up advertisements Total
Game 1 Etihad Stadium, Melbourne Episode (%)* 105 (77%) 0 (0%) 5 (4%) 12 (9%) 6 (4%) 9 (7%) 137
Duration (%) 4.07 (40%) 0 (0%) 0.25 (2%) 1.77 (17%) 2.33 (23%) 1.72 (17%) 10.14
Game 2 ANZ Stadium, Sydney Episode (%) 115 (85%) 0 (0%) 5 (4%) 7 (5%) 3 (2%) 5 (4%) 135
Duration (%) 4.08 (53%) 0 (0%) 0.25 (3%) 1.2 (16%) 1.25 (16%) 0.85 (11%) 7.63
Game 3 Suncorp Stadium, Brisbane Episode (%) 27 (45%) 0 (0%) 4 (7%) 14 (23%) 7 (12%) 8 (13%) 60
Duration (%) 1.43 (17%) 0 (0%) 0.2 (2%) 2.4 (29%) 2.98 (36%) 1.38 (16%) 8.39
Total Episodes 247 (74%) 0 (0%) 14 (4%) 33 (10%) 16 (5%) 22 (7%) 332
Total Duration 9.58 (37%) 0 (0%) 0.7 (3%) 5.37 (21%) 6.56 (25%) 3.95 (15%) 26.16

* Percentages are to the nearest whole number.

Lindsay et al.

Lindsay et al. BMC Public Health 2013 13:719   doi:10.1186/1471-2458-13-719

Open Data