Table 2

Episodes and duration of alcohol marketing during State of Origin 2012 games
2012 Match Episodes and duration (min) On field Off field Broadcast & commercial lead ins Commentary Commercial break advertising Pop up advertisements Total
Game 1 Etihad Stadium, Melbourne Episode (%)* 328 (35%) 581 (61%) 10 (1%) 0 (0%) 5 (1%) 23 (2%) 947
Duration (%) 13.83 (22%) 44.33 (72%) 0.5 (1%) 0 (0%) 2.5 (4%) 0.57 (1%) 61.73
Game 2 ANZ Stadium, Sydney Episode (%) 448 (31%) 991 (68%) 7 (0%) 1 (0%) 0 (0%) 2 (0%) 1449
Duration (%) 17.13 (28%) 44.2 (71%) 0.35 (1%) 0.05 (0%) 0 (0%) 0.33 (1%) 62.06
Game 3 Suncorp Stadium, Brisbane Episode (%) 734 (44%) 914 (55%) 8 (0%) 1 (0%) 4 (0%) 5 (0%) 1666
Duration (%) 29.7 (40%) 42.47 (57%) 0.28 (0%) 0.05 (0%) 1.52 (2%) 1.07 (1%) 75.09
Total Episodes 1510 (37%) 2486 (61%) 25 (1%) 2 (0%) 9 (0%) 30 (1%) 4062
Total Duration 60.66 (31%) 131 (66%) 1.13 (1%) 0.1 (0%) 4.02 (2%) 1.97 (1%) 198.88

* Percentages are to the nearest whole number.

Lindsay et al.

Lindsay et al. BMC Public Health 2013 13:719   doi:10.1186/1471-2458-13-719

Open Data