Table 2

Current cost of individual sticks from usual pack of cigarettes and nominated price point individual sticks would have to reach before smokers would seriously consider quitting, Victorian adults 2011 dual frame sample
Current cost of stick from usual pack AUD $ Nominated quitting price point, per stick AUD $ % increase in median price
Number Mean (SD) Median $ Mean (SD) Median $
Total sample 425 0.61 (0.10) 0.60 0.89 (0.39) 0.80 33.3
Pack size
20 102 0.67 (0.13) 0.65 1.14 (0.58) 1.00 53.8
25 176 0.62 (0.08) 0.64 0.84 (0.22) 0.80 25.0
30 or 35 88 0.58 (0.07) 0.58 0.83 (0.31) 0.79 36.2
40 41 0.55 (0.05) 0.55 0.68 (0.15) 0.63 14.5
50 17 0.49 (0.04) 0.50 0.63 (0.15) 0.60 20.0
Level of Consumption
Light (<10) 199 0.62 (0.11) 0.60 0.92 (0.35) 0.80 33.3
Medium (10 to <20) 146 0.61 (0.08) 0.62 0.85 (0.39) 0.78 37.1
Heavy (20 plus) 75 0.60 (0.08) 0.60 0.88 (0.46) 0.75 46.7
Frequency of consumption
Daily 359 0.61 (0.08) 0.60 0.86 (0.37) 0.80 33.3
Weekly 65 0.64 (0.16) 0.64 1.04 (0.44) 1.00 56.3
Quit intention
Happy to smoke 23 0.57 (0.10) 0.55 0.90 (0.32) 0.88 60.0
Not happy to smoke 402 0.62 (0.10) 0.61 0.89 (0.39) 0.80 31.0
Demographics
Sex
Male 219 0.61 (0.10) 0.61 0.91 (0.41) 0.80 31.1
Female 206 0.61 (0.10) 0.60 0.87 (0.36) 0.80 33.3
Age
18 to 29 years 136 0.62 (0.12) 0.62 0.91 (0.36) 0.80 29.0
30 to 49 years 198 0.62 (0.09) 0.62 0.89 (0.39) 0.80 29.0
50 plus 90 0.59 (0.09) 0.59 0.84 (0.42) 0.72 22.0
SES
Low 161 0.62 (0.11) 0.60 0.87 (0.40) 0.78 30.0
Medium 179 0.61 (0.08) 0.60 0.86 (0.33) 0.80 33.3
High 85 0.61 (0.12) 0.63 0.99 (0.44) 0.95 50.8
Purchased unbranded tobacco in last 12 months
Yes 14 0.65 (0.10) 0.67 1.40 (0.60) 1.43 >100
No 411 0.61 (0.10) 0.60 0.87 (0.36) 0.80 33.3

Footnote : excludes respondents who did not nominate a price point (n=150 of regular smokers of manufactured cigarettes) and respondents whose pack size was unknown. Stick prices are calculated based on reported pack prices and sizes.

Scollo et al.

Scollo et al. BMC Public Health 2013 13:650   doi:10.1186/1471-2458-13-650

Open Data