Table 1

Examples of how theoretical constructs are targeted by MobileMums text messages
Social cognitive theory construct Example text message
Barrier self efficacy Jenny take a minute 2 think about how much better u feel after an exercise session. Remember this next time u don’t feel like doing it. Jacqui-MobileMums
Outcome expectancy Jenny. Don’t feel guilty 4 taking time out 2 exercise, mums say they r more patient & understanding because they exercise. Jacqui -MobileMums
Goal setting skills Jenny, its OK 2 miss a day now & then, we all do. The trick is 2 get back in2 it ASAP. Review the strategies we planned in ur handbook. Jacqui-MobileMums
Social support Jenny. Remember Luke wants 2 support u. Make sure he knows what ur MobileMums goal is & what he can do 2 help u meet it. Jacqui-MobileMums
Perceived environmental opportunity Hi Jenny. MobileMums r enjoying aqua aerobics at Redcliffe Aquatic Centre. Tues & Thurs 4 pm. Costs $6.50. Childcare available. Jacqui-MobileMums

Marshall et al.

Marshall et al. BMC Public Health 2013 13:593   doi:10.1186/1471-2458-13-593

Open Data