Figure 1.

Displays the monthly trend of number of visits and number of absolute unique visitors during the 18 month period. It was observed that there was a consistent increase in the number of visits and the number of unique visitors during this time. While the number of visits and unique visitors during July 2010 were 540 and 336 respectively (first month after launch), the figures rose to 2454 and 2100 after 6 months, to 3500 and 2900 at 1 year, and to 4200 and 3400 respectively at 18 months.