Table 4 |
||
| Smokers’ reasons for choosing their preferred brand* | ||
| Reason | W2 participants who chose their preferred brand | |
| n | % | |
| Taste | 3,469 | 73.3% |
| Price | 3,194 | 67.2% |
| High quality | 2,980 | 62.4% |
| Feel good | 2,957 | 61.1% |
| Less harmful to my health | 1,776 | 38.2% |
| Popular brand | 1,519 | 32.3% |
| Package | 1,278 | 28.4% |
| Gifts from others | 329 | 7.0% |
* Participants were asked their decision in choosing the brand they smoked most separately for each reason.
Huang et al. BMC Public Health 2012 12:996 doi:10.1186/1471-2458-12-996
