|Smokers’ reasons for choosing their preferred brand*|
|Reason||W2 participants who chose their preferred brand|
|Less harmful to my health||1,776||38.2%|
|Gifts from others||329||7.0%|
* Participants were asked their decision in choosing the brand they smoked most separately for each reason.
Huang et al. BMC Public Health 2012 12:996 doi:10.1186/1471-2458-12-996