Table 4

Smokers’ reasons for choosing their preferred brand*
Reason W2 participants who chose their preferred brand
n %
Taste 3,469 73.3%
Price 3,194 67.2%
High quality 2,980 62.4%
Feel good 2,957 61.1%
Less harmful to my health 1,776 38.2%
Popular brand 1,519 32.3%
Package 1,278 28.4%
Gifts from others 329 7.0%

* Participants were asked their decision in choosing the brand they smoked most separately for each reason.

Huang et al.

Huang et al. BMC Public Health 2012 12:996   doi:10.1186/1471-2458-12-996

Open Data