Table 5 |
||
| Breaches of the Quick Service Restaurant Industry Initiative | ||
| Relevant section of the Code | Campaign breaches | Number of aired advertisements |
| “Advertising must: | Hungry Jack's: Angus Brekky Wrap | 1 |
| (a) Represent healthier choices, as determined by a defined set of Nutrition Criteria for assessing children’s meals [14] | McDonald’s: The Quarter Pounder | 1 |
| and/or | Red Rooster Free Range burger | 1 |
| Red Rooster Free Range wrap | 1 | |
| (b) Represent a healthy lifestyle, designed to appeal to the intended audience through messaging that encourages: | Red Rooster: Two For $10 | 1 |
| (i) healthier choices, as determined by a defined set of Nutrition Criteria for assessing children’s meals and | ||
| (ii) physical activity” (p 1–2). | ||
| No premium offers unless the reference to the premium is merely incidental to the product. | McDonald’s Happy Meal with toys from Batman, ICarly and Australia Zoo | 4 |
| McDonald's: What Song Makes You Feel Young? | 2 | |
| No promotions and endorsements by popular characters | McDonald’s Adult playground with Ronald McDonald and Hamburger | 16 |
| McDonald’s Happy Meal with toys from Batman, ICarly and Australia Zoo | 4 | |
| TOTAL | 29 | |
Roberts et al. BMC Public Health 2012 12:846 doi:10.1186/1471-2458-12-846
