Table 3

Breaches of Children’s Television Standards 33-35
Brand/product Campaign Number of aired advertisements
CTS 33(2a) - Premium offers: “Must not make reference to the premium in a way that is more than merely incidental to the reference to the advertised product or service” (n = 120).
Golden Circle LOL/fruit juice, Make Me Famous Competition 108
Ferrero Australia Kinder Surprise confectionery 5
McDonald’s Happy Meal with toys from Batman, ICarly and Australia Zoo 4
McDonald’s What Song Makes You Feel Young? 2
Streets Unlock a Free Magnum 1
CTS 33(2b) - Premium offers: “Must not stimulate any unreasonable expectation of the advertised product” (n = 3).
McDonald’s Happy Meal with Batman & ICarly toys 3
CTS 34(a) Competitions: “A summary of the basic rules must be stated” (n = 111).
Golden Circle LOL/fruit juice, Make Me Famous Competition 108
McDonald’s What Song Makes You Feel Young? 2
Streets Magnum ice cream stick, Unlock A Free Magnum 1
CTS 34(b): Competitions: “Any statement about the chance of winning must be clear, fair and accurate” (n = 110).
Golden Circle LOL/fruit juice, Make Me Famous Competition 108
McDonald's What Song Makes You Feel Young? 2
CTS 35: Promotions and endorsements by popular characters: “No material broadcast during a C period may contain an endorsement, recommendation or promotion of a commercial product or service” (n = 269).
Simplot Bird’s Eye fish fingers with animated pirate 139
Golden Circle LOL/fruit juice competition with Justice Crew 108
McDonald’s Adult playground with Ronald McDonald and The Hamburgler 16
McDonald’s Happy Meal toys from Batman, ICarly and Australia Zoo 4
Mamee Monster noodle snack with animated monster 2
TOTAL 613

Roberts et al.

Roberts et al. BMC Public Health 2012 12:846   doi:10.1186/1471-2458-12-846

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