Table 2

Shelf display preferences (% of participants indicating favourite display), attractiveness, healthiness and perceived freedom in product choice (mean, SD) for four shelf display conditions (survey field study, n = 92)
75% healthy snacks 25% healthy snacks ANOVA (F)
Variable Top Bottom Top Bottom Assortment structure (AT) Shelf arrangement (SA) AT * SA
Shelf display attractiveness* 4.9 (1.2) 4.7 (1.2) 4.5 (1.3) 4.1 (1.4) 15.50 a 11.00 a 1.84
Shelf display healthiness* 5.1 (1.3) 4.2 (1.5) 3.5 (1.6) 2.8 (1.4) 114.03 a 36.22 a 0.13
Perceived freedom in product choice* 4.8 (1.3) 4.6 (1.3) 4.7 (1.5) 4.5 (1.5) 1.23 6.63 b 0.01
Preferred shelf display (% of total participants) 71% 4% 21% 4% - - -

*measured at seven-point scales; aP ≤ 0.001, bP ≤ 0.05.

van Kleef et al.

van Kleef et al. BMC Public Health 2012 12:1072   doi:10.1186/1471-2458-12-1072

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