Table 1

Summary of skill-building intervention newsletter objectives, targeted mediators and content

Newsletter Week (no).

Objective/target

Primary communication objective

Secondary objective (barriers and promoters addressed)


1(1)

Knowledge

Why you should eat more fruit and vegetables and drink water

- Health benefits

- How much to eat/drink

- Set goals to increase amount of vegetables


2(2)

Self-efficacy for healthy eating, perceived affordability of fruit & vegetables

Planning for healthy eating

- Planning a menu (inventory of items on hand) and writing a shopping list

- Planning to drink more water


3(3)

Self-efficacy for healthy eating

Shop smart

- Saving money at the supermarket (using canned or frozen when fruit & vegetables not in season)

- Understanding labels

- Setting goals (related to buying more fruit & veg while shopping)


4(4)

Perceived affordability of fruit & vegetables, self-efficacy for healthy eating

Confidence in the kitchen

- Creating quick simple meals from items on hand (include cooking methods, adding fruit & vegetables to simple meals)

- Preventing wastage

- Fruit juice and sugar


5(5)

Perceived barriers

Saving time and money

- Meal ideas for saving time

- Food safety (to avoid waste)

- Soft drinks and sugar


7(6)

Perceived barriers

Trying different fruit & vegetables

- Tasting new/different fruit & veg

- Healthy eating outside the home

- Trying sweet-drink alternatives


9(7)

Self-efficacy for healthy eating, perceived barriers

Confidence in eating healthy at all times

- Modifying recipes

- Eating fruit & vegetables in social situations

- Energy deficit when reducing consumption of sweetened drinks


11(8)

Self-efficacy for healthy eating, perceived barriers, awareness

Revision

- Resources to use for continuing to eat healthy

- Revision of key messages


Ball et al. BMC Public Health 2011 11:715   doi:10.1186/1471-2458-11-715

Open Data