Table 2

Advertisements in UK monthly women's magazines overall and by season, magazine type and relative affluence of readers

N publications

N issues

N pages

N adverts

N (%) pages that were adverts

N (%) adverts that were for food

N (%) pages that were food adverts

% advertising pages that were for food


All

18

213

49 289

35 053

19 543 (39.6)

1380 (3.9)

1452 (2.9)

7.4


Season

Spring

18

52

12 145

8626

4812 (39.6)

236 (2.7)

241 (2.0)

5.0

Summer

18

54

11 519

8454

4445 (38.6)

400 (4.7)

423 (3.7)

9.5

Autumn

18

54

14 269

10 039

6079 (42.6)

428 (4.3)

450 (3.2)

7.4

Winter

18

53

11 356

7934

4207 (37.0)

316 (4.0)

339 (3.0)

8.1

χ2 (p-value); df = 3

89.6 (<0.001)

49.9 (<0.001)

62.7 (<0.001)

71.5 (<0.001)


Magazine type

Lifestyle & beauty

8

94

25 473

16 088

11 039 (43.3)

562 (3.5)

593 (2.3)

5.4

Food & homes

6

71

14 160

13 577

5202 (36.7)

362 (2.7)

370 (2.6)

7.1

General interest

4

48

9656

5388

3303 (34.2)

456 (8.5)

490 (5.1)

14.8

χ2 (p-value); df = 2

314.4 (<0.001)

358.2 (<0.001)

192.4 (<0.001)

331.9 (<0.001)


Affluence tertile

Least

6

71

12 882

9231

4256 (33.0)

255 (2.8)

259 (2.0)

6.1

Middle

6

72

20 057

12 227

8410 (41.9)

496 (4.1)

517 (2.6)

6.1

Most

6

70

16 350

13 595

6876 (42.1)

629 (4.6)

676 (4.1)

9.8

χ2 (p-value); df = 2

318.5 (<0.001)

51.2 (<0.001)

129.7 (<0.001)

88.9 (<0.001)


Adverts = advertisements; df = degrees of freedom

Adams et al. BMC Public Health 2011 11:368   doi:10.1186/1471-2458-11-368

Open Data