Table 1

UK monthly women's magazines included in study

Publication

Cover price of first issue (£)

N issues per year

First issue in sample

Magazine type

Monthly readership

(1000 s)1

Percentage of population who read magazine1,2

C2DE:ABC1 ratio6

Affluence tertile7


Overall3

ABC14

C2DE5


BBC Good Food

3.10

12

April 2008

Food and homes

1149

2.4

3.2

1.3

0.41

Most

Company

2.00

12

May 2008

Lifestyle and beauty

647

1.3

1.6

1.0

0.63

Least

Cosmopolitan

3.20

12

April 2008

Lifestyle and beauty

1756

3.6

4.6

2.4

0.52

Middle

Country Living

3.50

12

April 2008

Food and homes

798

1.6

2.2

0.9

0.41

Most

Elle

3.30

12

May 2008

Lifestyle and beauty

854

1.8

2.2

1.2

0.55

Middle

Glamour

2.00

12

April 2008

Lifestyle and beauty

1236

2.6

3.3

1.7

0.52

Middle

Good Housekeeping

3.30

12

May 2008

General interest

1589

3.3

4.5

1.8

0.40

Most

Hair

2.99

10

June 2008

Lifestyle and beauty

677

1.4

1.5

1.3

0.87

Least

Homes & Garden

3.40

12

May 2008

Food and homes

878

1.8

2.3

1.1

0.48

Middle

House & Garden

3.60

12

April 2008

Food and homes

792

1.6

2.0

1.1

0.55

Least

House Beautiful

3.10

11

May 2008

Food and homes

505

1.0

1.4

0.6

0.43

Most

Ideal Home

3.10

12

May 2008

Food and homes

1050

2.2

2.6

1.6

0.62

Least

Marie Claire

3.20

12

May 2008

Lifestyle and beauty

1217

2.5

3.3

1.6

0.48

Middle

Mother & Baby

2.60

12

May 2008

General interest

678

1.4

1.2

1.6

1.33

Least

Prima

2.50

12

May 2008

General interest

684

1.4

1.6

1.2

0.75

Least

Red

3.30

12

April 2008

Lifestyle and beauty

693

1.4

2.1

0.6

0.29

Most

Vogue

3.80

12

April 2008

Lifestyle and beauty

1230

2.5

3.3

1.5

0.45

Most

Woman & Home

3.40

12

May 2008

General interest

813

1.7

2.2

1.1

0.50

Middle


1Data obtained from National Readership Survey (NRS), October 2006 - September 2007, restricted to adults aged 15 years or older, see reference[16]. 2As calculated by NRS. 3All adults aged 15 years and older. 4Adults aged 15 years and older in non-manual social classes, as defined and calculated by NRS. 5Adults aged 15 years and older in manual social classes, as defined and calculated by NRS. 6Ratio of percentage of population in manual social classes (C2DE) who read the magazine:percentage of population in non-manual social classes (ABC1) who read the magazine. 7Tertiles of C2DE:ABC1 ratio; most = most affluent readership, lowest C2DE:ABC1 ratio; least = least affluent readership, highest C2DE:ABC1 ratio; middle = intermediate readership, intermediate C2DE:ABC1 ratio.

Adams et al. BMC Public Health 2011 11:368   doi:10.1186/1471-2458-11-368

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