Table 1

Text Messages Broadcast

Broadcast Date

Message Text


Friday, 1 February 2008

Big Day Out! Big Night In? Forgot to use your free condoms? Speak to your doctor about a chlamydia test. Love from the Burnet Institute


Thursday, 14 February 2008 (Valentine's Day)

Roses are red, daisies are white, use a condom if you get lucky tonight. Happy Valentines Day! Love the Burnet Institute


Friday, 29 February 2008

(Leap year)

Unlike February the 29th, having chlamydia is common. More than 50,000 Australians were diagnosed with chlamydia last year. Love the Burnet Institute.


Friday, 17 March 2008

(Easter long weekend*)

Protect your or your partners eggs this Easter with a condom. Chlamydia can cause infertility. Enjoy the long weekend! Burnet Institute


Tuesday, 1 April 2008

(April Fools Day)

Dont be fooled, chlamydia testing and treatment is easy. Its just a pee and a pill, see your doctor today. Love the Burnet Institute


Thursday, 10 April 2008

(End of daylight savings*)

Change your clocks, change your smoke detector battery. Change your partner, get an STI test. Love the Burnet Institute


Tuesday, 29 April 2008

I know ur hurting, feels like ur burning - but maybe not? Dont be the Biggest Loser! Most STIs have NO symptoms, only way to know is to get tested.


Friday, 9 May 2008

(Mother's Day)

Spare a thought for condoms this Sunday, they can help you have babies too (chlamydia causes infertility). Burnet Institute PS Dont forget to call your mum


Friday, 23 May 2008

Well before the Big Day Out, its time to clear chlamydia out. Pap smears and blood tests are not the go, you need to pee in order to know. Burnet Institute


Friday, 6 June 2008

Chlamydia: hard to spell, easy to catch. Use a condom! Burnet Institute


Friday, 20 June 2008

Why did the chicken cross the road? Coz it realised a pap smear or a blood test didnt test it for chlamydia. Urine samples are the best chlamydia test.


Friday, 4 July 2008

Get those dancing shoes on, it takes two to tango! Pill for pregnancy, condoms for chlamydia. Last SMS from us but stay tuned for survey and prizes next week ...

^ This message refers to the Big Day Out music festival where participants received free condoms and were recruited for the study

* These were broadcast in advance of the event itself

~ This message is a play on a well known Australian ad with the slogan "change your clocks, change your smoke alarm battery"

# This messages plays on the theme song of the television show "The Biggest Loser", popular at the time

Gold et al. BMC Public Health 2010 10:792   doi:10.1186/1471-2458-10-792

Open Data