Table 3

Unhelpful and helpful strategies for addressing parental concerns about vaccination
Unhelpful Helpful [51]
Directing style – “this is what you should do” Guiding style – “may I help you?”
Righting reflex – using information and persuasion to achieve change Care with body language
Missing cues Eliciting concerns
Using jargon Asking permission to discuss
Discrediting information source Acknowledging/listening/empathising
Overstating vaccine safety Determining readiness to change
Confrontation Informing about benefits and risks
Giving or signposting appropriate resources

Leask et al.

Leask et al. BMC Pediatrics 2012 12:154   doi:10.1186/1471-2431-12-154

Open Data