Table 3

Relative risks for reporting sports-related messages for NIKE ad versus neutral ad*

Outcome

Exposure ad

(N = 205)

n (%)

Neutral ad

(N = 192)

n (%)

Relative risk

(95% confidence interval)

P-value


Presence of sports-related messages

Slogan refers to sports

78 (38.1)

67 (34.9)

1.09 (0.80-1.49)

0.56

Ad contains images of sport-related products

52 (25.4)

50 (26.0)

0.97 (0.72-1.31)

0.90

Ad is promoting sports

103 (51.0)

125 (65.8)

0.78 (0.68-0.89)

0.0045


* Data represent self-reported sports messages from open-ended questions

Auger et al. BMC Pediatrics 2011 11:26   doi:10.1186/1471-2431-11-26

Open Data