Table 2

Relative risks for reporting tobacco messages for NIKE ad versus neutral ad*

Outcome

Exposure ad

(N = 205)

n (%)

Neutral ad

(N = 192)

n (%)

Relative risk

(95% confidence interval)

P-value


Presence of smoking-related messages

Slogan refers to smoking

77 (37.6)

1 (0.5)

72.1 (10.3-503.5)

<0.001

Ad contains images of smoking-related products

104 (50.7)

20 (10.4)

4.87 (2.86-8.29)

<0.001

Ad is promoting cigarettes

80 (39.0)

17 (8.9)

4.41 (2.64-7.36)

<0.001


* Data represent self-reported tobacco messages from open-ended questions

Auger et al. BMC Pediatrics 2011 11:26   doi:10.1186/1471-2431-11-26

Open Data