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Open Access Highly Accessed Research article

The effect of breast cancer awareness month on internet search activity - a comparison with awareness campaigns for lung and prostate cancer

Ronan W Glynn*, John C Kelly, Norma Coffey, Karl J Sweeney and Michael J Kerin

BMC Cancer 2011, 11:442  doi:10.1186/1471-2407-11-442

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Alternative explanation

Janusz Kaczorowski   (2013-03-08 16:47)  University of Montreal

I have reviewed the stats from Google Trends with respect to 'breast cancer' searches and it appears that the internet search activity peeks in September - that is before the start of the awareness campaigns. There is also some data suggesting that incidence of breast cancer is seasonal (higher in fall and spring - both hemispheres) -- perhaps there is more to increased search activity than just breast cancer awareness campaigns.

Competing interests

None

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