Online Privacy Notice
We at BioMed Central Limited (“BMC”) respect your concerns about privacy and value the relationship we have with you. This Online Privacy Notice applies to personal information we collect on this website (the “Site”).
This Online Privacy Notice describes the types of personal information we collect on the Site, how we may use the information, with whom we may share it and the choices available to you regarding our use of the information. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices.
Table of Contents
- Information We Collect
- How We Use The Information We Collect
- Online Tracking
- Information We Share
- Links To Other Websites
- Children’s Privacy
- How We Protect Personal Information
- Your Choices
- Notice to California Residents
- Access and Correction
- Data Transfers
- Updates To Our Online Privacy Notice
- How To Contact Us
We may obtain certain personal information (such as name and other contact details) when you choose to provide them through our Site. The types of personal information we may collect include:
- contact information, such as your name, postal address, e-mail address and telephone number
- date of birth
- username and password
- personal information in content you provide on our Site
- employment information, such as your work experience
- payment information, such as name, billing address, shipping address, phone number and credit card number
- information concerning your interests and product preferences
In addition, when you visit our Site, we may collect certain information by automated means, such as cookies and web beacons. The information we collect in this manner includes IP address, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our site, and dates and times of website visits.
A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. On this Site, we use two kinds of cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. Once you close your browser, they are deleted. Persistent cookies, in contrast, last beyond each visit to the Site and remain on your hard drive after you close your browser. The cookies used on the Site include those that are strictly necessary cookies for access and navigation, cookies that track usage (performance cookies) and remember your choices (functionality cookies), and cookies that provide you with targeted content or advertising.
We may use the information we obtain from your use of our cookies for the following purposes:
- to recognize your computer when you visit the Site
- to track you as you navigate the Site, and to enable the use of e-commerce capabilities
- to improve the Site’s usability
- to analyze use of the Site
- to manage the Site
- to personalize the Site , including targeted advertisements that may be of particular interest to you.
We also may use “web beacons” on our Site. A web beacon, also known as a pixel tag or clear GIF, may be used to transmit information collected through cookies to our service providers’ servers, such as the server of Google Adwords. These web beacons enable our service providers to compile anonymous information about your browsing activity on the Site. For more information, see the section on “Online Tracking” below.
Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Site.
We may use the information we obtain through the Site to:
- create and manage your account;
- offer and provide products, services and information to you, including newsletters;
- permit you to participate in blogs, forums, and discussion groups;
- display content on our Site, such as stories, product reviews and photos;
- respond to and communicate with you about your requests, questions and comments;
- process claims we receive in connection with our products and services;
- operate, evaluate and improve our business (including developing new products and services; managing our communications; determining the effectiveness of our sales, marketing and advertising; analyzing and enhancing our products, services and Site; and performing accounting, auditing, billing, reconciliation and collection activities);
- perform data analyses and other processing (including market and consumer research, trend analysis, anonymization);
- protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
- comply with and enforce applicable legal requirements, relevant industry standards and our policies.
In addition, we use information collected online through cookies, web beacons and other automated means for purposes such as (i) recognizing your computer when you visit the Site, (ii) tracking you as you navigate the Site, and enabling the use of e-commerce capabilities, (iii) improving the Site’s usability, (iv) analyzing use of the Site, (v) managing the Site, and (vi) personalizing the Site , including targeted content and advertisements that may be of particular interest to you. We also use this information to help diagnose technical and service problems, administer our Site, identify users of our Site, and gather demographic information about our users. We use clickstream data to determine how much time users spend on web pages of our Site, how users navigate through our Site, and how we may tailor our Site to better meet the needs of our users.
We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.
We may use third-party web analytics services on our Site, such as Google Analytics. These service providers help us analyze how users use our Site. The information collected for this purpose (including your IP address and other information collected by automated means) will be disclosed to or collected directly by these service providers. These service providers may retain and use anonymised, aggregated data collected from users of our Site in connection with their own businesses, including in order to improve their products and services. To learn more about opting out of data collection through Google Analytics, click the link below:
You can de-activate Google Analytics by installing a browser add-on that can be downloaded at tools.google.com/dlpage/gaoptout.
On the Site, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. This section of our Online Privacy Notice provides details and explains how to exercise your choices
We may use features of Google Analytics for Display Advertisers. That includes obtaining specific visitor cookie data, such as the source, medium and keywords used to visit our Site.
US: To learn more about how to opt out of ad network interest-based advertising, click here.
EU: To learn more about how to opt out of ad network interest-based advertising, click here.
For more information on managing advertising personalisation through your Google account please visit this page.
This Site is not designed to respond to “do not track” signals received from browsers.
Our Site is not directed to children under the age of 13 and we do not knowingly collect personal information from children under the age of 13 on our Site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on our Site, we will delete the information from our records.
We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.
We give you the option of requesting that we not use your information for marketing purposes, or share your information with related companies for their own marketing purposes. Click here to send us an e-mail with your name and e-mail address, if you do not want us to use your information for marketing purposes, or share your information with related companies for their own marketing purposes.
Please be aware that we are able to process an opt-out request only for a specific e-mail address. So, if you have more than one e-mail address or if you have changed your e-mail address, your opt-out request may not be processed properly. If you believe you have opted out, but continue to receive e-mails from us, please contact us by one of the means listed under “How to Contact Us” below, and we will endeavor to resolve the issue.
California’s "Shine the Light" law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the business' practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. In the alternative, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has opted out of such information-sharing. We have such a policy in place. As discussed above in the section entitled “Your Choices”, if you wish to opt-out of our sharing of your information with third parties for the third parties’ direct marketing purposes, please follow the appropriate opt-out link in that section.
Access and Correction
Subject to applicable law, you may (i) have the right to access certain personal information we maintain about you and obtain a copy of that information, (ii) update or correct inaccuracies in that information, (iii) object to our use of your personal information, and (iv) delete your personal information from our database. To exercise these rights, please contact us as indicated in the How To Contact Us section of this Online Privacy Notice. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. If you are resident in the EU, a charge may be applicable before we provide a copy to you of any of your personal information that we maintain.
We may transfer the personal information we collect about you to countries other than the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Online Privacy Notice and in accordance with applicable law. Where your personal information is collected in the EEA and we then transfer it outside the EEA, we will ensure that an adequate level of protection is in place to protect your personal information.
Changes to this Online Privacy Notice will become effective when those changes are posted to the Site. Your continued use of the Site subsequent to any change to this Online Privacy Notice constitutes your acceptance of the change. Please review this statement periodically to ensure you are aware of any changes or updates to this Online Privacy Notice. We indicate the effective date of this Online Privacy Notice (and any updates) at the top of the Notice.
If you have any questions about this Online Privacy Notice, or if you would like us to update information we have about you or your preferences, please contact us by:
E-mailing us at firstname.lastname@example.org
Calling us at:
in the UK call free on 0800 389 8136
All other customers call +44 (0) 20 3192 2009
(Mon - Thurs 9am - 6pm, Fri 9am-5pm UK time)
Writing to us at:
Floor 6, 236 Gray's Inn Road