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ParticipACTION: Baseline research on the resurgence of Canada's physical activity social marketing leader

Edited by: Adrian Bauman and Mark Tremblay

Collection published: 9 December 2009

  1. Content type: Commentary

    This commentary is the concluding piece of a series of papers about the Canadian ParticipACTION initiative. It describes the resurgence of the new ParticipACTION as a national communications initiative in Cana...

    Authors: Adrian Bauman, Nick Cavill and Lawrence Brawley

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:89

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  2. Content type: Research

    In late 2007, Canada's ParticipACTION national physical activity mass media campaign was re-launched, with an initial campaign targeting parents of elementary school-aged children. The campaign informed them a...

    Authors: Cora L Craig, Adrian Bauman, Lise Gauvin, Jennifer Robertson and Kelly Murumets

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:88

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  3. Content type: Research

    Evaluation of the original ParticipACTION campaign effects focused on individual awareness, recall, and understanding. Less studied has been the impact such campaigns have had on the broader organizational cap...

    Authors: Guy Faulkner, Cora McCloy, Ronald C Plotnikoff, Adrian Bauman, Larry R Brawley, Karen Chad, Lise Gauvin, John C Spence and Mark S Tremblay

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:87

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  4. Content type: Research

    ParticipACTION is a Canadian physical activity (PA) communications and social marketing organization that was relaunched in 2007 after a six-year hiatus. This study assesses the baseline awareness and capacity...

    Authors: Ronald C Plotnikoff, Ivan Todosijczuk, Guy Faulkner, Michael A Pickering, Susan Cragg, Karen Chad, John C Spence, Mark Tremblay, Cora L Craig, Adrian Bauman, Larry Brawley and Lise Gauvin

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:86

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  5. Content type: Research

    ParticipACTION was a pervasive communication campaign that promoted physical activity in the Canadian population for three decades. According to McGuire's hierarchy-of-effects model (HOEM), this campaign shoul...

    Authors: John C Spence, Lawrence R Brawley, Cora Lynn Craig, Ronald C Plotnikoff, Mark S Tremblay, Adrian Bauman, Guy EJ Faulkner, Karen Chad and Marianne I Clark

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:85

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  6. Content type: Research

    This paper provides a brief overview of the Canadian physical activity communications and social marketing organization "ParticipACTION"; introduces the "new" ParticipACTION; describes the research process lea...

    Authors: Mark S Tremblay and Cora L Craig

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:84

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