Edited by: Adrian Bauman and Mark Tremblay
Collection published: 9 December 2009
Edited by: Adrian Bauman and Mark Tremblay
Collection published: 9 December 2009
This commentary is the concluding piece of a series of papers about the Canadian ParticipACTION initiative. It describes the resurgence of the new ParticipACTION as a national communications initiative in Cana...
Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:89
In late 2007, Canada's ParticipACTION national physical activity mass media campaign was re-launched, with an initial campaign targeting parents of elementary school-aged children. The campaign informed them a...
Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:88
Evaluation of the original ParticipACTION campaign effects focused on individual awareness, recall, and understanding. Less studied has been the impact such campaigns have had on the broader organizational cap...
Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:87
ParticipACTION is a Canadian physical activity (PA) communications and social marketing organization that was relaunched in 2007 after a six-year hiatus. This study assesses the baseline awareness and capacity...
Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:86
ParticipACTION was a pervasive communication campaign that promoted physical activity in the Canadian population for three decades. According to McGuire's hierarchy-of-effects model (HOEM), this campaign shoul...
Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:85
This paper provides a brief overview of the Canadian physical activity communications and social marketing organization "ParticipACTION"; introduces the "new" ParticipACTION; describes the research process lea...
Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:84