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ParticipACTION: Baseline research on the resurgence of Canada's physical activity social marketing leader

Edited by: Adrian Bauman and Mark Tremblay

Collection published: 9 December 2009

  1. This commentary is the concluding piece of a series of papers about the Canadian ParticipACTION initiative. It describes the resurgence of the new ParticipACTION as a national communications initiative in Cana...

    Authors: Adrian Bauman, Nick Cavill and Lawrence Brawley

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:89

    Content type: Commentary

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  2. In late 2007, Canada's ParticipACTION national physical activity mass media campaign was re-launched, with an initial campaign targeting parents of elementary school-aged children. The campaign informed them a...

    Authors: Cora L Craig, Adrian Bauman, Lise Gauvin, Jennifer Robertson and Kelly Murumets

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:88

    Content type: Research

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  3. Evaluation of the original ParticipACTION campaign effects focused on individual awareness, recall, and understanding. Less studied has been the impact such campaigns have had on the broader organizational cap...

    Authors: Guy Faulkner, Cora McCloy, Ronald C Plotnikoff, Adrian Bauman, Larry R Brawley, Karen Chad, Lise Gauvin, John C Spence and Mark S Tremblay

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:87

    Content type: Research

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  4. ParticipACTION is a Canadian physical activity (PA) communications and social marketing organization that was relaunched in 2007 after a six-year hiatus. This study assesses the baseline awareness and capacity...

    Authors: Ronald C Plotnikoff, Ivan Todosijczuk, Guy Faulkner, Michael A Pickering, Susan Cragg, Karen Chad, John C Spence, Mark Tremblay, Cora L Craig, Adrian Bauman, Larry Brawley and Lise Gauvin

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:86

    Content type: Research

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  5. ParticipACTION was a pervasive communication campaign that promoted physical activity in the Canadian population for three decades. According to McGuire's hierarchy-of-effects model (HOEM), this campaign shoul...

    Authors: John C Spence, Lawrence R Brawley, Cora Lynn Craig, Ronald C Plotnikoff, Mark S Tremblay, Adrian Bauman, Guy EJ Faulkner, Karen Chad and Marianne I Clark

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:85

    Content type: Research

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  6. This paper provides a brief overview of the Canadian physical activity communications and social marketing organization "ParticipACTION"; introduces the "new" ParticipACTION; describes the research process lea...

    Authors: Mark S Tremblay and Cora L Craig

    Citation: International Journal of Behavioral Nutrition and Physical Activity 2009 6:84

    Content type: Research

    Published on: