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Targeting Options

Each of your online marketing options can be aimed at our entire community or a specific audience by selecting from among our rich demographic user data. Pinpoint your core audience by registration demographics, editorial content within specific areas or sites on the network and by keyword searches.

Demographics

Area of Work - Biology
Area of Work - Medicine
Job Title/Occupation
Techniques Used
Institution Type
Country

These are our registration demographics and also the specific targeting options for the BioMed Central Newsletter and our 3rd Party mailings. It is also available to download here. Our banner targeting is slightly different but covers the areas below. If you need more information about banner targeting please get in touch.

Area of Work - Biology

Biochemistry
Bioinformatics
Biotechnology
Cell Biology
Chemical Biology
Chemistry
Ecology
Evolutionary Biology
Developmental Biology
Drug Discovery
Genetics
Genomics
Immunology
Microbiology
Molecular Biology
Neuroscience
Pathology
Pharmacology
Physiology
Plant Biology
Structural Biology
Systems Biology
Toxicology
Veterinary Research
Zoology

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Area of Work - Medicine

Anesthesiology
Blood disorders
Cancer
Cardiovascular disorders
Clinical pathology
Clinical pharmacology
Complementary &
alternative medicine
Critical/intensive care
Dermatology
Ear, nose and throat disorders
Emergency medicine
Endocrine disorders
Family practice
Gastroenterology
Geriatrics
Health services research
Infectious diseases
International health and
human rights
Medical education
Medical ethics
Medical genetics
Medical imaging
Medical informatics and
decision making
Medical research
methodology
Musculoskeletal disorders
Nephrology
Neurology
Nuclear medicine
Nursing
Nutrition
Ophthalmology
Oral health
Palliative care
Pediatrics
Physical therapy
Pregnancy and childbirth
Psychiatry
Public health
Pulmonary medicine
Surgery
Urology
Women's health

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Job Title/Occupation

Department Head/Faculty Head
Graduate Student/Post Graduate
Post Doctoral Researcher
Principal Investigator/Lab Head/Senior Researcher
Technician/Assistant
Undergraduate Student
University Teacher/Researcher/Educator

Clinical Trial Coordinator
Consultant/Attending Physician
Dentist
Family Physician
House Officer/Intern
Junior Doctor/Resident/Fellow
Medical Student
Nurse
Paramedic
Pharmacist
Senior Registrar/Senior Resident

Manager
President/CEO/Director
Product Manager
Research Director/Institute Head
Research/Laboratory Scientist

Journalist/writer/editor
Librarian

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Techniques Used

Biochemicals and Reagents
Books/Journals/Information Services
Carbohydrate/glycoprotein methods
Chromatography/HPLC
Computer hardware/Software
DNA technology
DNA-Protein interaction
Electrophoresis
Gel imaging
General laboratory equipment
Genetic analysis
High throughput screening
Laboratory disposables
Mass spectroscopy
Microarrays
Microbiological methods
Oligonucleotides
PCR Methods
Protein analysis/extraction
Proteomics
RNA technology
Radiochemicals/radiography
Separation techniques
Stem cells
X-ray crystallography
Cell Adhesion/Motility
Cell culture/Tissue culture
Cell cycle
Cell death
Cell signalling
Cytogenetics
Fluorescence/luminescence
Microscopy
Transgenics
Antibody preparation
Antibody reagents
Histology techniques
Immunofluorescence/
Immunocytochemistry

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Institution Type

Commercial/Industrial
Academic
Hospital
Private Institution
Government

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Country

You can choose more-or-less any country in the world for your campaign. It can be as general or specific as you need.

Quick options:

UK
US
UK & US
UK/US/EUROPE
Europe (incl. UK)
The Americas
Rest of world

Country specific:

Afghanistan
Aland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Congo, Democratic Republic
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island and Mcdonald Islands
Holy See (Vatican City State)
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Korea, North
Korea, South
Kuwait
Kyrgyzstan
Laosv
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macao
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia, Federated States of
Moldova
Monaco
Mongolia
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestinian Territory
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russian Federation
Rwanda
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia and Montenegro
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Is
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Swaziland
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States Minor Outlying Islands
United States of America
Uruguay
Uzbekistan
Vanuatu
Venezuela
Viet Nam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe

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