1:45pm

Registration

2:00pm

Welcome from BioMed Central

Chairman's Opening Address: Exploring the multiple research channels and information portals that influence the healthcare and life science communities

• How searching for scientific information is changing
• What is the impact of the internet and how influential are search engines?
• The increasing reach of open access journals
• Uncovering the relationship between funding and publishing

Jan Velterop, Director, Wikiprofessional, Chairman

2:15pm

The Strategic Search Opportunity

• Why think about search?
• How effective is your website?
• Integrated thinking
• Crisis communications and Reputation Management
• Realising the potential of the strategic search opportunity

Paul Mead, Managing Director, VCCP Search

2:45pm

Web 2.0: Online social networking and the scientific community

• How social networking has impacted the development of science
• What is the impact of social networking on digital media
• How can healthcare and life science professionals exploit the increasing impact of Web 2.0

Alex Frost, Vice President, Research Initiatives, Sermo

3:15pm

Tea, coffee & networking break

3:45pm

How to reach a niche audience

• The advantages of the open access publishing model to the online advertiser
• How the open access model can enhance your advertising campaign and boost lead generation
• How to narrow cast to niche markets - demographic targeting and audience segmentation
• The benefits of instant campaign updates and news announcements

Matthew Cockerill, Publisher, BioMed Central

4:15pm

Winning on the web

• An insight into the latest access statistics for the UK
• Natural listings vs paid listings - making the Google algorithm work for you
• Key steps to perfect your AdWords management
• Understanding Google's impact on online research behaviour and the role of Google scholar
• Search in pharmaceutical and healthcare marketing

Tim Benjamin, CEO, Device

4:45pm

How the pharmaceutical and healthcare industry is using the web

• How to keep pace with FMCG and other B2B markets
• Using the digital revolution to:
  • Engage and build online communities
  • Disseminate information through webcasts, podcasts and webinars
  • Enhance and distribute KOL endorsement
  • Build partnerships with established independent websites
  • Proactively monitor reputation management
  • Strengthen publication planning

Fintan Walton, CEO, Pharma Television

5:30pm

Q & A Panel
Chaired by Barend Mons, Managing Director, Wikiprofessional

• Your opportunity to quiz the experts

5.50pm

Chairman’s Closing Comments

6.00pm

Conference Close