Kevin G Volpp1,2,3,4
, George Loewenstein2,5
, Andrea B Troxel2,6
, Jalpa Doshi1,2,3,4
, Maureen Price6
, Mitchell Laskin7
and Stephen E Kimmel2,3,6 
1Center for Health Equity Research & Promotion, Philadelphia Veterans Affairs Medical Center, Philadelphia, PA, USA
2Center for Health Incentives, Leonard Davis Institute of Health Economics, Philadelphia, PA, USA
3Department of Medicine, University of Pennsylvania School of Medicine, Philadelphia, PA, USA
4Department of Health Care Management, the Wharton School, University of Pennsylvania, Philadelphia, PA, USA
5Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA, USA
6Center for Clinical Epidemiology and Biostatistics and Department of Biostatistics and Epidemiology, University of Pennsylvania, Philadelphia, PA, USA
7Department of Pharmacy Service, Hospital of the University of Pennsylvania, Philadelphia, PA, USA