Table 6

Interventions to address identified barriers (main results from post-hoc focus group and structured reflection exercise)

Barrier: Marketing activities by pharmaceutical industry


Importance of barrier*

Interventions

Importance of interventions*


Group 1

3

- Competing approaches (educational materials; interactive educational workshops)

2

Group 2

3

- Outreach visits

3

Group 3

3

- Small group peer comparison

1–2

Group 4

3

- Continuing education system

Not graded


Barrier: Routines and habits


Importance of barrier*

Interventions

Importance of interventions*


Group 1

3

- Computerised reminders

3

- Audit and feedback

2

- Intention plus/trial of behaviour

2

Group 2

2

- Reminder

3

- Direct mail

3

Group 3

2/3

- Audit and feed back with peer comparison

1

Group 4

Not graded

- Computerised reminders

Not graded


Barrier: Lack of knowledge


Importance of barrier*

Interventions

Importance of interventions*


Group 1

2

- Educational material/guidelines

2

- Interactive educational meetings

2

Group 2

2

- Information to patients

2

- Local quality circles

2

Group 3

Not graded

- Financial incentives

3

- Reminders/Computerised Decisions Support Systems

2

Group 4

Not graded

- Continuing medical education

Not graded

- Computerised reminders


Barrier: Opinion leaders (or specialists) or competing guidelines


Importance of barrier*

Interventions

Importance of interventions*


Group 1

3

- Develop national guidelines

2

Group 2

3

- Use opinion leaders

3

Group 3

2

- Guidelines shared by primary and specialist physicians

1–2

Group 4

Not graded

- Not explicitly addressed

-


Barrier: Patient expectations


Importance of barrier*

Interventions

Importance of interventions*


Group 1

2

- Patient materials

3

- Educational meetings for general practitioners

2

Group 2

Not mentioned

- None

-

Group 3

Not graded

- Skills programme training

2

Group 4

Not graded

- Information leaflet to patients about options

Not graded


*1 = minor, 2 = moderate, 3 = major

Fretheim et al. BMC Health Services Research 2004 4:23   doi:10.1186/1472-6963-4-23

Open Data