Table 1

Application of behavioral economic principles to PMTCT
Behavioral economic concept Application to PMTCT
Social references and temporal salience mentor mothers, support groups, culturally-relevant educational materials utilizing community members, traditional birthing attendants
Present bias conditional cash transfers, vouchers, cell phone minutes, fee exemptions
Default bias opt-out HIV testing and treatment, infant-feeding policy
Loss aversion savings accounts or incremental deposits tied to PMTCT visits

Taylor and Buttenheim

Taylor and Buttenheim BMC Health Services Research 2013 13:406   doi:10.1186/1472-6963-13-406

Open Data