Table 4

The relationship between themes and lower level codes


Examples of codes associated with theme

Value for money and willingness to pay

• Private acupuncture has to be something special

• It is worth it if it works

Free and fair access

• Not fair that some people can't afford to pay for acupuncture

• Acupuncture should be available to all (on the NHS)

Individualised holistic care: feeling cared for

• Treated as a person

• NHS as a factory farm

Consequences of choice: empowerment and vulnerability

• Chance of getting 'ripped off'

• Choice of (the best) practitioner

• Patient has control over consultation agenda

"Just added extras": physical environment

• Expect more privacy in private sector

• Private sector treatment essentially the same as NHS treatment

Bishop et al. BMC Health Services Research 2011 11:129   doi:10.1186/1472-6963-11-129

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