Table 1

Format and Content Analysis: Physical Attributes

#
Publisher
Type
Title
Physical Attributes
Target audience
Useful Pictures (Yes/No)
Bulleted Text (% of pamphlet)

1
Colgate
C
Oral health for children
2 pp.; single sheets
parents
No
50%
2
Colgate
C
How do I care for my infant's teeth?
1 pg.; single sheet
parents
No
0%
3
Colgate
C
How do I care for my toddler's teeth?
1 pg.; single sheet
parents
No
0%
4
Crest
C
A parent's guide: caring for children's teeth
10 pp.; booklet**
parents
Yes
30%
5
Crest
C
Children's teeth
2 pp; single sheets
parents
Yes
50%
6
Oral B/Braun
C
Start early, start right
12 pp.; trifold
parents
Yes
17%
7
NV State Health
G
Early childhood caries (cavities) prevention
6 pp.; trifold
parents
Yes
100%
8
CDC
G
Brush up on healthy teeth: simple steps for kids' smiles
1 pg.; single sheet
parents
No
100%
9
CDC
G
Brush up on healthy teeth: a quiz for parents about simple steps for kids' smiles
1 pg.; single sheet
parents
No
100%
10
WA State DSHS
G
Baby bottle tooth decay
6 pp.; trifold**
parents
No
25%
11
WA State DSHS
G
Your baby's teeth
6 pp.; trifold***
parents
No
25%
12
WA State DSHS
G
Your baby's healthy teeth
1 pg.; single sheet***
parents
No
100%
13
WA State DSHS
G
Hey, moms!
1 pg.; single sheet***
parents
No
100%
14
WA State DSHS
G
Hints for a healthy mouth: birth through one year
1 pg., single sheet***
parents
No
25%
15
King Cty Library
G
Teeth: a guide to good oral health
6 pp.; trifold
parents
No
100%
16
NIH/NIDCR
G
Seal out tooth decay: a booklet for parents
10 pp.; booklet
parents
Yes
29%
17
NIH/NIDCR
G
Snack smart for healthy teeth
8 pp.; booklet
parents
No
17%
18
NIH/NIDCR
G
A healthy mouth for your baby
10 pp.; booklet****
parents
No
60%
19
ADA
I
You can prevent early childhood caries
6 pp.; trifold
parents
Yes
0%
20
ADA
I
Tips on teething
4 pp.; trifold
parents
No
0%
21
ADA
I
Good oral health for mother & baby
8 pp.; trifold
mothers
Yes
33%
22
ADA
I
Why baby teeth are important
6 pp.; trifold
parents
No
0%
23
ADA
I
Pregnancy and your oral health
8 pp.; trifold
expectant mothers
Yes
25%
24
ADA
I
Training cups: choose carefully, use temporarily
4 pp.; trifold
parents
Yes
0
25
ADA
I
Thumb sucking, finger sucking, and pacifier use
4 pp.; trifold
parents
Yes
50%
26
ADHA
I
Want some life saving advice? Ask your dental hygienist about proper oral health care for children
2 pp.; single sheets
parents
No
50%
27
WDSF
I
Taking care of your child's baby teeth
6 pp.; trifold****
parents
no
75%

Source Types: C – Commercial, G – Government, I – Industry

** available in English, Spanish, French, Chinese, German and Italian; *** available in English, Spanish, Russian, Vietnamese, Cambodian, Laotian and Mandarin Chinese; **** available in English and Spanish

Hendrickson et al. BMC Oral Health 2006 6:14   doi:10.1186/1472-6831-6-14