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Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework

Edward W Maibach email, Lorien C Abroms email and Mark Marosits email

BMC Public Health 2007, 7:88doi:10.1186/1471-2458-7-88

The sustainability of health

Reeta Aloysius   (23 January 2009)  ICS email

The sustainability movement is motivated largely by a desire for better health. A healthy planet means healthy communities, healthy people and healthy future generations. As a green company, health promotion - financial, social, and environmental - is a core tenet of your business philosophy. Why is it so easy to forget that your personal health is also a necessary aspect of your business?

Good health is more important today than ever. The economic crisis can mean heightened stress. Yes, the economy can impact your health as well as your bank statement. A little stress is okay - it can motivate you and even make you more productive. But in times of crisis it’s easy for stress to become overwhelming and start to impact your health. And that’s when it can have a direct effect on your marketing.

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reeta

DUI

Competing interests

Bio informatics, Biotechnology

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