Table 3

Categorisation of sponsorship listings on websites for the top male and female sports for young people

Unhealthy food

Alcohol

Gambling

Non-active Transport* & inactive entertainment**

Health promotion & healthy food

Sports goods

Sports organisations

Sports venues

All other†

Total

N

%

N

%

N

%

N

%

N

%

N

%

N

%

N

%

N

%

N


Level

Club

9

2.2

58

14.4

73

18.1

14

3.5

2

0.4

28

6.9

9

2.2

5

1.2

206

51.1

403

Regional

4

3.8

9

8.5

19

17.9

8

7.6

1

0.9

11

10.4

1

0.9

9

8.5

44

41.5

106

National

5

3.8

5

3.8

28

21.4

14

10.7

3

2.3

13

9.9

17

13.0

0

0

46

35.1

131


Sport

Athletics

0

0

4

10.5

7

18.4

2

5.3

0

0

4

10.5

6

15.8

0

0

15

39.5

38

Basketball

1

6.7

0

0

1

6.7

2

13.4

0

0

3

20.0

4

26.7

0

0

4

26.7

15

Cricket

2

2.7

7

9.5

16

21.6

4

5.5

1

1.4

7

9.5

2

2.7

1

1.4

35

47.3

74

Netball

4

4.8

6

7.2

18

21.7

8

9.6

0

0

7

8.4

2

2.4

5

6.0

33

39.8

83

Rugby

3

1.6

37

19.3

25

13.0

9

4.7

1

0.5

8

4.2

4

2.1

5

2.6

100

52.1

192

Soccer

4

2.4

12

7.2

38

22.9

10

6.0

3

1.8

16

9.6

4

2.4

1

0.6

78

47.0

166

Tennis

1

1.9

5

9.4

9

17.0

1

1.9

0

0

4

7.5

4

7.5

1

1.9

28

52.8

53

Touch

3

15.8

1

5.3

6

31.6

0

0

1

5.3

3

15.8

1

5.3

1

5.3

3

15.8

19


Junior

8

24.2

1

3.0

5

15.2

0

0

1

3.0

1

3.0

1

3.0

0

0

16

48.5

33


All websites

18

2.8

72

11.3

120

18.8

38

5.6

6

0.9

52

8.1

27

4.2

14

2.2

296

46.3

640


* Sponsorship of products involving lower human energy output (eg, car use), compared to more physically active transport (eg, cycling).

** Sponsorship of products related to lower energy output (eg, cinema and video watching), compared to physically active entertainment (eg, mini-golf).

† All other includes: non-sporting organisations, "other food" (mixed, non-classified foods), and "other" groupings.

‡ Junior level sponsorship included those sponsorship listings that specifically mentioned sponsorship of junior clubs, junior teams or school-aged tournaments.

Maher et al. BMC Public Health 2006 6:95   doi:10.1186/1471-2458-6-95

Open Data