|
Categorisation of sponsorship listings on websites for the top male and female sports for young people |
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| Unhealthy food |
Alcohol |
Gambling |
Non-active Transport* & inactive entertainment** |
Health promotion & healthy food |
Sports goods |
Sports organisations |
Sports venues |
All other† |
Total |
||||||||||
| N |
% |
N |
% |
N |
% |
N |
% |
N |
% |
N |
% |
N |
% |
N |
% |
N |
% |
N |
|
|
|
|||||||||||||||||||
| Level |
|||||||||||||||||||
| Club |
9 |
2.2 |
58 |
14.4 |
73 |
18.1 |
14 |
3.5 |
2 |
0.4 |
28 |
6.9 |
9 |
2.2 |
5 |
1.2 |
206 |
51.1 |
403 |
| Regional |
4 |
3.8 |
9 |
8.5 |
19 |
17.9 |
8 |
7.6 |
1 |
0.9 |
11 |
10.4 |
1 |
0.9 |
9 |
8.5 |
44 |
41.5 |
106 |
| National |
5 |
3.8 |
5 |
3.8 |
28 |
21.4 |
14 |
10.7 |
3 |
2.3 |
13 |
9.9 |
17 |
13.0 |
0 |
0 |
46 |
35.1 |
131 |
|
|
|||||||||||||||||||
| Sport |
|||||||||||||||||||
| Athletics |
0 |
0 |
4 |
10.5 |
7 |
18.4 |
2 |
5.3 |
0 |
0 |
4 |
10.5 |
6 |
15.8 |
0 |
0 |
15 |
39.5 |
38 |
| Basketball |
1 |
6.7 |
0 |
0 |
1 |
6.7 |
2 |
13.4 |
0 |
0 |
3 |
20.0 |
4 |
26.7 |
0 |
0 |
4 |
26.7 |
15 |
| Cricket |
2 |
2.7 |
7 |
9.5 |
16 |
21.6 |
4 |
5.5 |
1 |
1.4 |
7 |
9.5 |
2 |
2.7 |
1 |
1.4 |
35 |
47.3 |
74 |
| Netball |
4 |
4.8 |
6 |
7.2 |
18 |
21.7 |
8 |
9.6 |
0 |
0 |
7 |
8.4 |
2 |
2.4 |
5 |
6.0 |
33 |
39.8 |
83 |
| Rugby |
3 |
1.6 |
37 |
19.3 |
25 |
13.0 |
9 |
4.7 |
1 |
0.5 |
8 |
4.2 |
4 |
2.1 |
5 |
2.6 |
100 |
52.1 |
192 |
| Soccer |
4 |
2.4 |
12 |
7.2 |
38 |
22.9 |
10 |
6.0 |
3 |
1.8 |
16 |
9.6 |
4 |
2.4 |
1 |
0.6 |
78 |
47.0 |
166 |
| Tennis |
1 |
1.9 |
5 |
9.4 |
9 |
17.0 |
1 |
1.9 |
0 |
0 |
4 |
7.5 |
4 |
7.5 |
1 |
1.9 |
28 |
52.8 |
53 |
| Touch |
3 |
15.8 |
1 |
5.3 |
6 |
31.6 |
0 |
0 |
1 |
5.3 |
3 |
15.8 |
1 |
5.3 |
1 |
5.3 |
3 |
15.8 |
19 |
|
|
|||||||||||||||||||
| Junior‡ |
8 |
24.2 |
1 |
3.0 |
5 |
15.2 |
0 |
0 |
1 |
3.0 |
1 |
3.0 |
1 |
3.0 |
0 |
0 |
16 |
48.5 |
33 |
|
|
|||||||||||||||||||
| All websites |
18 |
2.8 |
72 |
11.3 |
120 |
18.8 |
38 |
5.6 |
6 |
0.9 |
52 |
8.1 |
27 |
4.2 |
14 |
2.2 |
296 |
46.3 |
640 |
|
* Sponsorship of products involving lower human energy output (eg, car use), compared to more physically active transport (eg, cycling). ** Sponsorship of products related to lower energy output (eg, cinema and video watching), compared to physically active entertainment (eg, mini-golf). † All other includes: non-sporting organisations, "other food" (mixed, non-classified foods), and "other" groupings. ‡ Junior level sponsorship included those sponsorship listings that specifically mentioned sponsorship of junior clubs, junior teams or school-aged tournaments. | |||||||||||||||||||
Maher et al. BMC Public Health 2006 6:95 doi:10.1186/1471-2458-6-95 |
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