Table 2

Top 10 sponsors (by number of sponsorship listings on websites) for the top male and female sports (n = 398 different sponsors)


Sponsorship listings
Main product/activity of the sponsor
Classification used in this study


N
%



NZ Community Trust
40
6.3
Gaming machine trust
Gambling
Wellington City Council
19
3
City council
Non-sporting organisation
Lion Foundation
17
2.7
Gaming machine trust
Gambling
Pub Charity
10
1.6
Gaming machine trust
Gambling
SPARC
10
1.6
Sporting body
Sporting organisation
Champs Sports
8
1.3
Sports brand
Sports goods
Scottwood Trust
8
1.3
Gaming machine trust
Gambling
Unison Trust
8
1.3
Gaming machine trust
Gambling
DB
7
1.1
Beer
Alcohol
McDonalds
6
0.9
Fast food chain
Unhealthy food

Maher et al. BMC Public Health 2006 6:95   doi:10.1186/1471-2458-6-95