Table 2

Top 10 sponsors (by number of sponsorship listings on websites) for the top male and female sports (n = 398 different sponsors)

Sponsorship listings

Main product/activity of the sponsor

Classification used in this study


N

%


NZ Community Trust

40

6.3

Gaming machine trust

Gambling

Wellington City Council

19

3

City council

Non-sporting organisation

Lion Foundation

17

2.7

Gaming machine trust

Gambling

Pub Charity

10

1.6

Gaming machine trust

Gambling

SPARC

10

1.6

Sporting body

Sporting organisation

Champs Sports

8

1.3

Sports brand

Sports goods

Scottwood Trust

8

1.3

Gaming machine trust

Gambling

Unison Trust

8

1.3

Gaming machine trust

Gambling

DB

7

1.1

Beer

Alcohol

McDonalds

6

0.9

Fast food chain

Unhealthy food


Maher et al. BMC Public Health 2006 6:95   doi:10.1186/1471-2458-6-95

Open Data