Table 1

Smoking references in the ten highest-grossing films in New Zealand in 2003

Film
Rating Label*
Any on-screen smoking
Smoking-related imagery
Smoking related dialogue
Imagery and dialogue
Total number of references
Total duration (s)

Lord of the Rings:
The Two Towers
M
2



2
10
Harry Potter:
Chamber of Secrets
PG




0
0
Lord of the Rings:
The Return of the King
M
4


1
5
82
Matrix Reloaded
M
2



2
5
Whale Rider
PG
5

2

7
92
Finding Nemo
PG




0
0
Pirates of the Caribbean
M




0
0
Terminator 3:
Rise of the Machines
M

1


1
10
X-Men 2
M
4
6

2
12
197
Charlies Angels:
Full Throttle
M
5
4


9
38
Total

22
11
2
3
38
434

* Neither PG nor M ratings prevent young children from viewing, but PG recommends parental guidance for younger viewers, and M are recommended for mature audiences (16 years and over).

Gale et al. BMC Public Health 2006 6:243   doi:10.1186/1471-2458-6-243