Table 2

ACSM campaign awareness by demographic profile (N = 2,312)
ACSM campaign awareness
AwareMedia&Community AwareMedia UnwareMedia&Community χ2
n % N % n %
Location 21.31***
 Urban 116 58.3 389 55.9 661
    46.6
 Rural 83
    41.7
307
    44.1
756 53.4
Gender 2.79
 Male 89 44.7 340 48.9 719 50.7
 Female 110 55.3 356 51.1 698 49.3
Literacy 78.39***
 Literate 152 76.4 528 75.9 821
    57.9
 Illiterate 47
    23.6
168
    24.1
596 42.1

***p < .001.

percentages indicate adjusted standardized residual ≤ −1.96; Bolded percentages indicate adjusted standardized residual ≥ 1.96.

Turk et al.

Turk et al. BMC Public Health 2013 13:887   doi:10.1186/1471-2458-13-887

Open Data