Table 8

Lessons learned from ‘Get Your Life Back’
Recommendations for asthma awareness interventions to older adults
1. Segment the audience on the basis of experience of breathlessness and asthma diagnosis
2. Plan for the campaign duration to be longer than three months in order to maximise engagement with target segments
3. Audit the locations of the campaign materials during the intervention period to ensure messages reach older adults
4. Raise awareness of the campaign among health professionals that are directly impacted by the intended behavioural outcomes for older adults
5. Form partnerships within the community, and utilise community volunteers
6. Utilise wide-reaching forms of mass media (e.g. television and radio), both paid and unpaid, to maximise campaign reach and exposure to target segments

Evers et al.

Evers et al. BMC Public Health 2013 13:759   doi:10.1186/1471-2458-13-759

Open Data