Table 1

Audience segmentation in the ‘Get Your Life Back’ campaign
Segment Sample size (n= 3,757)* Proportion of population Recent experience of respiratory symptoms Ever received an asthma diagnosis
Wheezers 540 14.4% YES YES
Breathers 112 3.0% NO YES
Strugglers 1,303 34.8% YES NO
Bloomers 1,792 47.8% NO NO

*Sample from initial formative research [20].

Evers et al.

Evers et al. BMC Public Health 2013 13:759   doi:10.1186/1471-2458-13-759

Open Data