Table 3

Association of number of absolute unique visitors with other key performance indicators
Performance indicators Absolute unique visitors
α B R t p-value
Bounce rate 50.132 −0.008 0.505 −2.337 0.033
Page view per visit 5.200 0.000 0.063 0.252 0.804
Avg. time on site 7.071 −0.001 0.585 −2.889 0.011
Search engine 25.192 0.014 0.840 6.196 0.000

Khanna et al.

Khanna et al. BMC Public Health 2013 13:2   doi:10.1186/1471-2458-13-2

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