Table 3

Facebook metrics associated with state health departments

State

Page Established

# of Page Likes

Total Posts in one Month

Posts with Likesno (%)

Total

Likes on

all Posts

Posts with Commentsno. (%)

Total Comments on Posts

Ratio of Posts to Comments

Engagement Rate*


AL

7/30/2009

2 227

93

67 (72)

117

8 (9)

19

11.63

.066


AK

6/1/2009

1 066

17

16 (94)

68

6 (36)

9

2.83

.072


AZ

7/2/2009

847

84

27 (32)

56

7 (8)

11

12.00

.067


AR

4/5/2010

745

9

7

(78)

28

2 (22)

6

4.50

.046


CA

6/29/2009

1 511

24

22 (92)

120

11 (46)

21

2.18

.224


CO

1/19/2010

247

19

12 (63)

17

3 (16)

6

6.33

.093


CT

6/25/2009

557

54

7

(13)

9

1 (2)

1

54.00

.018


HI

3/30/2010

132

15

2

(13)

3

0 (0)

0

0.0

.023


LA

10/1/2010

1 179

63

46 (73)

101

14 (22)

40

4.50

.111


MI

1/23/2009

1 993

23

14 (61)

41

3 (13)

6

7.67

.024


MS

10/20/2010

76

2

1

(50)

1

1 (50)

2

2.00

.039


NY

8/11/2010

432

30

21 (70)

61

4 (13)

10

7.50

.164


OH

11/16/2009

678

16

12 (75)

20

2 (13)

5

8.00

.037


RI

10/27/2010

81

27

15 (56)

50

4 (15)

9

6.75

.728


TN

12/11/2009

1 289

9

3

(33)

7

1 (11)

2

9.00

.007


VT

12/2/2010

120

6

2

(33)

3

0 (0)

0

0.0

.025


WA

7/22/2010

231

15

3

(20)

5

2 (13)

4

7.50

.039


* Engagement rate = likes + comments/number of page fans

Thackeray et al. BMC Public Health 2012 12:242   doi:10.1186/1471-2458-12-242

Open Data