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Supermarket Healthy Eating for Life (SHELf): protocol of a randomised controlled trial promoting healthy food and beverage consumption through price reduction and skill-building strategies

Kylie Ball*, Sarah A McNaughton, Cliona Ni Mhurchu, Nick Andrianopoulos, Victoria Inglis, Briohny McNeilly, Ha ND Le, Deborah Leslie, Christina Pollard and David Crawford

BMC Public Health 2011, 11:715  doi:10.1186/1471-2458-11-715

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