Table 1

Characteristics of Included Health Promotion Activities

Activity Characteristic

Number of

Activities (%)


178 (100)

Number of SNSs used by activity

One

104 (58.4)

Two

50 (28.1)

Three

22 (12.4)

Four

2 (1.1)

SNS used~

Facebook

126 (70.8)

MySpace

82 (46.1)

Twitter

54 (30.3)

Other site^

6 (3.4)

Custom site

10 (5.6))

Owner

Academic institution

20 (11.2)

Collaboration

11 (6.2)

Government

28 (15.7)

Individual

11 (6.2)

Not for profit

77 (43.3)

Private sector

22 (12.4)

Unknown

9 (5.1)

Country of Origin

United States

126 (70.8)

Other

52 (29.2)

Main Purpose of Activity

Connect individuals

10 (5.6)

Campaigns and interventions

51 (28.7)

Organisation/programme presence

112 (62.9)

Unclear/not specified

5 (2.8)

Sexual Health Focus

General health (including sexual health)

12 (6.7)

HIV

44 (24.7)

Sexual health

101 (56.7)

STIs (with/without HIV)

12 (6.7)

Other*

9 (5.1)

Target Audience

Same-sex attracted individuals

10 (5.6)

People living with HIV

12 (6.7)

Young People

53 (29.8)

Other+

16 (9.0)

Unclear/not specified

87 (48.9)


SNS Social Networking Site

~ Not mutually exclusive

^ Includes Ning (n = 3), Bebo (n = 2), MyMsta (n = 1)

* Includes abstinence (n = 3), condoms (n = 3) and those that focused on the health of same-sex attracted individuals (n = 3)

+ Includes females (n = 5), people infected with STIs (n = 4) African Americans (n = 3), males (n = 2), HIV negative individuals (n = 1), Indigenous (n = 1) and sex workers (n = 1)

Gold et al. BMC Public Health 2011 11:583   doi:10.1186/1471-2458-11-583

Open Data