Table 3

Noticing warnings and recall of specific pack warnings (unprompted) (smokers of manufactured cigarettes only)

2005

(n = 504)

2006

(n = 525)

2007

(n = 414)

2008

(n = 464)


Noticed anti-tobacco advertising in the past 6 months

% often or very often

67%

89% a

91% a

93% a

Where - % on TV

89%

93%

91%

93% c

Where - % on radio

19%

22%

20%

24%

Where - % on Internet

<1%

1%

1%

2% c

Where - % on cigarette packs

20%

56% a

57% a

53% a

Notice warnings on cigarette packets (prompted)

% Often or very often

63%

86% a

-

-

Recall of new warnings

Pictures

0%

14% a

9% a

12% a

Quitline number

<1%

9% a

10% a

12% a

    Set A

    Text/Image

Smoking causes emphysema

New/Old

3%

23% a

20% a

27% a

Smoking causes mouth and throat cancer

New/New

<1%

32% a

16% a,α

24% a

Smoking causes peripheral vascular disease

New/New

0%

40% a

26% a,α

30% a,α

Smoking clogs your arteries

New/Old

<1%

11% a

7% a,χ

14% a,δ

Smoking - a leading cause of death

New/New

2%

10% a

5% c

10% a

Quitting will improve your health

New/Old

0%

6% a

5% a

7% a

Don't let children breath in your smoke

New/New

1%

13% a

2% α

7% c, α, δ

    Set B

Smoking causes blindness

New/Old

<1%

17% a

12% a,ϕ

Smoking doubles your risk of stroke

New/Old

<1%

9% a

5% a

Tobacco smoke is toxic

New/Old

<1%

4% a

4% b

Smoking harms unborn babies*

Old*/New

29%

31%

25%

Smoking is addictive#

Old/New

8%

8%

4% c

Smoking causes heart disease#

Old/New

38%

31% c

28% b

Smoking causes lung cancer#

Old/Old

56%

48% c

46% b

Don't know/can't remember

2%

3%

5% c

5% c


* Very similar to previous warning "smoking in pregnancy may harm the unborn child"

# Old warnings and new warning

aSignificant difference from baseline (2005) p < 0.001

bSignificant difference from baseline (2005) p < 0.01

cSignificant difference from baseline (2005) p < 0.05

αSignificant difference from 2006 p < 0.001

χSignificant difference from 2006 p < 0.05

δSignificant difference from 2007 p < 0.001

ϕSignificant difference from 2007 p < 0.05

Miller et al. BMC Public Health 2011 11:238   doi:10.1186/1471-2458-11-238

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