Table 1

New cigarette packet warnings and previous use of warning components in Australia

Text

Image

First use of warning components

Previous TV anti-smoking campaign on health effect


Text

Image


    Set A

Smoking causes peripheral vascular disease

Gangrenous foot

2006 (Mar)

2006 (Mar)

No

Smoking causes emphysema

Dissected lung

2006 (Mar)

1997

Yes

Smoking causes mouth and throat cancer

Cancerous lip

2006 (Mar)

2006 (Mar)

No

Smoking clogs your arteries

Dissected artery

2006 (Mar)

1997

Yes

Don't let children breathe your smoke

Child on oxygen

2006 (Mar)

2006 (Mar)

Yes

Smoking - a leading cause of death

Bar chart

2006 (Mar)

2006 (Mar)

Yes

Quitting will improve your health

Quitline caller

2006 (Mar)

1998*

Yes

    Set B

Smoking causes blindness

Eye close up

2006 (Nov)

2000

Yes

Smoking doubles your risk of stroke

Dissected brain

2006 (Nov)

1998

Yes

Tobacco smoke is toxic

Beaker of chemicals

2006 (Nov)

2000*

Yes

Smoking harms unborn babies/(Smoking while pregnant may harm the unborn child)

Premature baby

2006 (Nov)/1995

2006 (Nov)

No

Smoking is addictive

Stained fingers

1995

2006 (Nov)

Yes

Smoking causes lung cancer

Tumour close up

1987

1997

Yes

Smoking causes heart disease

Heart surgery

1987

2006 (Nov)

Yes


* Essentially equivalent image to that was used in television campaign

Miller et al. BMC Public Health 2011 11:238   doi:10.1186/1471-2458-11-238

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