Table 4

American perceptions of posting caloric information in chain restaurants

Calorie posting in the menu board next to the price would encourage you to...

Feel guilty for picking a higher calorie food if calories were posted

In a chain restaurant with calories posted on the menu alongside price, more likely to pay attention to...


Select a higher calorie food

Select a lower calorie food

Not influence purchase

Yes

No

Price

Calories

Both Equally


Total

2

60

38

40

60

44

47

9


Gender

Female

0

72

27

49

51

35

58

7

Male

4

48

48

32

68

53

38

10

P-value

< 0.001

0.001

< 0.001


Race

White

1

59

40

38

62

45

46

9

Black

5

62

33

40

60

36

53

10

Hispanic

1

63

36

43

57

47

51

3

P-value

0.027

0.735

0.250


Age, y

18-44

4

54

42

43

57

48

45

6

45-64

0

65

35

37

63

41

49

10

65+

1

63

35

39

61

39

49

12

P-value

0.026

0.335

0.359


Education

Less than high school

4

27

69

25

75

60

36

5

High school diploma

1

66

33

45

55

49

44

8

More than high school

3

65

33

42

58

38

52

10

P-value

< 0.001

0.044

0.089


BMI category

Healthy weight

3

57

40

38

62

43

48

9

Overweight

3

59

38

43

57

43

51

6

Obese

1

60

40

38

62

47

42

11

0.832

0.630

0.573


Notes: Numbers may not add up to 100% because of rounding. Data are weighted to be representative of the national population. P-values for chi-squared tests were calculated among demographic and bodyweight categories. Sample sizes vary across categories because of missing data.

Bleich and Pollack BMC Public Health 2010 10:121   doi:10.1186/1471-2458-10-121

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