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Open Access Research article

Children and youth perceive smoking messages in an unbranded advertisement from a NIKE marketing campaign: a cluster randomised controlled trial

Nathalie Auger123*, Mark Daniel234, Bärbel Knäuper5, Marie-France Raynault236 and Barry Pless7

Author Affiliations

1 Institut national de santé publique du Québec, 190, boulevard Crémazie Est, Montréal, Québec H2P 1E2, Canada

2 Research Centre of the University of Montréal Hospital Centre, 3850, rue Saint-Urbain, Montréal, Québec H2W 1T7, Canada

3 Department of Social and Preventive Medicine, University of Montréal, PO Box 6128, succursale Centre-ville, Montréal, Québec H3C 3J7, Canada

4 School of Health Sciences, University of South Australia, GPO Box 2471, Adelaide, South Australia 5001, Australia

5 Department of Psychology, McGill University, 1205 Dr. Penfield Avenue, Montréal, Québec H3A 1B1, Canada

6 Montréal Public Health Department, Régie régionale de Montréal-Centre, 1301, rue Sherbrooke Est, Montréal, Québec H2L 1M3, Canada

7 Departments of Pediatrics, Epidemiology and Biostatistics, McGill University, 2155 Guy Street, 5th Floor, Montréal, Québec H3H 2R9, Canada

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BMC Pediatrics 2011, 11:26  doi:10.1186/1471-2431-11-26

Published: 8 April 2011

Additional files

Additional file 1:

Open-ended questions asked to students in Part 1 of the questionnaire. List of open-ended questions asked to students in Part 1 of the questionnaire

Format: DOC Size: 57KB Download file

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