Table 2

Summary cost figures (Australian $) for the different survey modes
Component Postal survey personalised Postal survey generic Internet survey personalised Internet survey generic Telephone survey*
Rental of data extract and data manipulation $2,148 - $3,817 - $684
Printing and packaging survey form, letters, postcards $4,625 $3,317 $2,494 $2,326 $509
Postage $3,071 $683 $5,100 $966 $510
Web database programming** $1,373 $1,373 $1,373 $1,373 $2,747
Salary costs for mail handling and data entry of postal surveys*** $3,012 $1,483 - - -
Telephone interviews - - - - $10,249
Total costs $14,229 $6,856 $12,784 $4,665 $14,699
Number of contact attempts 5,500 4,000 10,000 7,000 1,000
Number of valid surveys obtained 575 299 289 101 273
Cost per valid survey $24.75 $22.93 $44.24 $46.19 $53.84

* Costs have been calculated for 1,000 telephone numbers and introductory letters.

** Web database programming and hosting costs have been distributed equally across postal, internet, and telephone survey modes.

*** Costs do not include salaries for senior researchers supervising staff.

Sinclair et al.

Sinclair et al. BMC Medical Research Methodology 2012 12:132   doi:10.1186/1471-2288-12-132

Open Data